A stock market impulse purchase
LottoStocks democratizes the stock market by enabling stock market investments to be made as impulse purchases.Certainly, careful deliberation should be given to the purchase of any financial instrument. This principle should apply equally to the purchase of a LottoStocks investment as for any other investment. Nevertheless, because of its unique placement as an alternative to lottery gambling, LottoStocks is designed and will be marketed primarily as an impulse purchase.
Impulse purchases are made mostly from disposable and discretionary funds. With LottoStocks, consumers predisposed to impulse purchases will have the opportunity to exercise that impulse on an actual stock market investment. Without LottoStocks, individuals predisposed to impulse purchases may not otherwise participate in equity ownership but, instead, direct their attention towards less valuable choices such as lottery tickets.
LottoStocks is the first instance in which a stock market investment can be consummated as an impulse purchase and, as such, compete for the consumer's dollar with other impulse purchases.
Indeed, LottoStocks need not serve only as an alternative to lottery gambling but for all and any impulse purchases. A stock market investment available for $1.00 without the prohibitive requirement of a large initial amount to open an investment account as well as the wide proliferation of POS lottery terminals will mean an opportunity to divert funds from virtually any kind of impulse purchase to a LottoStocks purchase.