A great introduction to the stock market
LottoStocks democratizes the stock market by providing an easy, no-risk introduction to equity investing.
Equity investing is associated with risk, an investment characteristic that may serve to discourage those without investment experience.
The investment vehicle used by LottoStocks is the Equity Indexed Annuity (EIA). Although the investor can participate in stock market gains when the market goes up, the EIA has no downside risk, ensuring that the investor cannot lose his principal. As such, LottoStocks is a great way to encourage first-time participants who would otherwise be discouraged to do so because of perceived down- side risk.